It’s often difficult to define what luxury is and in our sector to define what luxury hotels really are.
What is luxury today?
“Luxury” is a word we use a lot, sometimes with a shade of uniqueness, sometimes with a snobby perspective, defining a line of separation.
Home is where you feel at home and are treated well once said Dalai Lama
I think that today luxury is receiving care and attention with authenticity and courtesy. In our world of high-speed daily routines, with defined roles and schedules, it happens than when we are abroad in the world we just need to be ourselves, free to explore and experience.
Kudos to Conrad Hotels, who delightfully explained this: https://www.youtube.com/watch?v=GPOcu72cISY